TRAVEL
UAG, a prestigious educational institution in Mexico, sought to enhance its visibility and attract potential students to its various academic programs through strategic advertising.
One of the main challenges was to increase awareness of UAG’s degrees and master programs among potential students, particularly in regions hosting UAG campuses or with a high concentration of prospective students.
To solve this, Mucho Media launched a targeted advertising campaign across major national airports, utilizing digital screens and print media strategically placed in high-traffic areas to maximize visibility.
The campaign was highly successful, leading to increased recognition of UAG’s academic offerings and a significant interest from prospective students. The positive outcomes have prompted UAG to plan a repeat of this campaign in 2025.
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