SPORTS
La Moderna, Mexico’s leading pasta and soup manufacturer, engages audiences in Mexico and the USA.
The challenge was to enhance brand recognition and expand market reach, particularly in the competitive Liga MX viewer segment and the U.S. market.
Mucho Media leveraged high-visibility advertising strategies, including billboards and custom floor mats during Liga MX games and is exploring cinema advertising in the USA to further broaden La Moderna's exposure.
The focused advertising efforts reached over 6 million viewers in a single Liga MX match, significantly boosting La Moderna’s market presence and audience engagement across both countries.
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