TRAVEL
Julio, a luxury fashion brand, sought to showcase its fall-winter collection to a premium audience.
The challenge was to maximize exposure of the new collection to a targeted, high-end consumer base during air travel.
Mucho Media facilitated an exclusive campaign across Aeromexico’s fleet, featuring a 30-second spot on in-flight entertainment screens, focusing on the fall-winter collection.
The campaign resonated well with upscale travelers, effectively increasing brand awareness and affinity among a select group of consumers.