Cinema

XCARET

XCARET.
RIVIERA MAYA'S PARADISE

Xcaret aimed to impact the U.S. market through cinema spots, focusing on the country's most important cities, successfully capturing the attention of travelers.

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Four-week cinema campaign in New York, Chicago, San Diego, and Los Angeles. The complexes with the largest audiences were selected, along with the best premieres to capture the interest of the audience. This campaign maintains a 75% recall rate.

Process

Approach:

The campaign was distributed to promote two hotels, primarily Xcaret Arte and Xcaret México, resulting in 100,123 and 138,049 total impressions, respectively.

Solution:

The complexes with the highest audiences were selected, along with the best premieres, to capture the interest of the public. This campaign maintains a 75% recall rate.

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