Air Travel
Mirage aimed to focus its campaign on Mexican airports, targeting the country's major cities, in addition to having a presence on Volaris and Aeroméxico flights.
Four-week airport campaign in Tijuana, Mexico City, and Guadalajara, in addition to a four-week table advertisement campaign on half of Volaris's fleet and a four-week campaign with Aeroméxico featuring a boarding video.
Mirage needed to increase its brand lift among valuable cohorts. They needed both creative strategy and premium airline placements well-segmented to their target market.
Spaces with the highest audience were selected, along with strategic months with more travelers. Brand colors were used to contrast effectively with the airplanes. Great results were achieved with a 360 campaign, which helped us secure a repeat purchase and turn the customer into a current client.
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