Sports
Salsa Valentina has been a recurring client in booking spaces at sporting events. Through us, they conduct their national campaigns in events such as Liga MX, Mexican National Team matches, the Super Bowl, and the World Series. Starting this year, they began experimenting with media in the USA (UNIVISION and TELEMUNDO), having a presence in Liga MX and Mexican National Team matches in the California and Texas markets.
To align Salsa Valentina with sports audiences in the United States and Mexico, crucial midroll and end of event placements were used.
Salsa Valentina needed an omni-channel strategy to increase sales in both the United States and Mexico.
Premium placements in the United States and Mexico helped them connect with both of their core markets at the same time. The brand experienced significant brand lift in both countries among Latino audiences.
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